As a brand manager or social media professional, you determine the level of engagement you want to have with your audience and if your content will be focused on informing, influencing or enticing members to perform an action. While it’s easy to get lost in scheduling content, it’s even easier for someone to get “in the weeds” sifting through social analytics data. However, in order to effectively revise your social strategy, you have to know the story behind your social media efforts. Meet Talu, a story-based analytics platform that does just that.
Currently in Beta, Talu provides clear and easy to read reporting based upon the Talu Methodology. After the network and profile is selected, Talu provides a weekly recap showcasing visualized data and actionable insights from the previous week. Think of the service as a one-stop shop for social reporting vs. mining through the data from the respective networks and putting the pieces together.
What makes Talu unique is it's ability to bring your social data to life with graphical images, charts and statistics you can reflect on to align your social efforts with desired outcomes. Some highlighted features for Twitter reports are:
I asked the Talu team a few questions and here's what they had to say:
Do you currently use a social reporting automation service? What are some of the biggest KPI’s you use to determine the success of your social strategy? Share your thoughts on Talu or answer the questions in the comment section below.
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